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Quality and consistency do matter. It is better to tweet 5 or 6 times per day with things that your audience really wants to read than 12 times per day with content that is ignored? A good rule of thumb would be to start with 5-7 posts per day and then monitor your results.
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Content has dominated the marketing industry for several years, as brands strive to reach today's customers where they spend the most time
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Social media in the workplace is another avenue for workers to find information that is relevant to the job or discover new information they can apply while on their job. It is also a way for your employees to spread information about your company.
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